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“The Million Dollar Journey” from Arrow & Fletching - Minnesota

  • Holiday Inn & Suites 8511 Hudson Boulevard Lake Elmo, MN, 55042 United States (map)

Business is a Journey. Small businesses have unique stressors that differ greatly from larger businesses. Owners don’t have a lot of free time to drive the business forward. Small business owners can benefit greatly from understanding structural and financial necessities that accelerate their growth and profitability. During this two-day training, attendees will gain a better understanding of a prescriptive process that has been designed to meet the needs of this specific dealer group.

Topics Include
  • Meet the New Consumer and Competitor

  • Dynamic Profitability

  • Selling strategies

  • Improving Mix and Accessory Inclusion

  • Marketing the Small Business

Seminar Details / Costs

The cost of the seminar is $500 per attendee and includes training materials, meals during the training, 1 nights lodging and group dinner.

September 11-12, 2018

Great Wolf Lodge
1400 Great Wolf Drive
Baraboo, WI 53913

9/11: 10 AM – 4:30 PM
9/12: 8 AM – 3 PM

Space is very limited so register early. Registration closes on August 9th!
Why should I attend this seminar?
  • Be profitable every month!

  • Define your strategy and tactics that will help you earn more and better business!

  • Get the most from your marketing and advertising budget!

  • Implement a pricing strategy that protects your company!

  • Labor management will put more money to the bottom line through improved efficiencies!

  • Become a retail-minded selling organization!

  • Your service department will be profitable!

  • You will have a blue print for success that tracks your achievements!

Please complete the form below to register for this seminar!

Name *
Seminar *
Please select the location you would like to attend.
Dealer *
Please select one of the Dealer options below. Note: Participating ICP and Armstrong dealers are eligible for discounts with their dealer program participation.
$500 Cost [Less any Dealer discount] *
The cost of the seminar is $500 per attendee and includes training materials, meals during the training, 1 nights lodging and group dinner. * Dealers will see their percent discount applied prior to being invoice for this seminar. Payment for this training will be in the form of an invoice from First Supply. No other payment options available for this event. Standard terms apply.


Seminar conducted by Matt Plughoff, owner, Arrow & Fletching Business Coaching.

Day One Content
  • Meet the New Consumer and Competitor: The collaborative consumer, the experience economy, the rise of non-traditional competitors. There is no more “business as usual”. Small business owners need to adjust their strategies in order to align with a new set of consumer expectations. As non-traditional competitors continue to pursue the home improvement market, small business owners must learn to leverage their brand and aptitudes in new and exciting ways.

  • Dynamic Profitability. The next step towards accelerating growth is for a contractor to understand the dynamics of improving gross and net profit. This includes understanding structural limitations. It also includes improving financial acumen: the role that break-even calculations play in determining mix goals, pricing strategies, gross profit per man day as well as service revenue recommendations.

  • Selling strategies. Setting mix goals, accessory goals, close ratio goals. Sales successes begins when the owner owns the sales process. Attendees will gain an understanding as to how they can differentiate themselves against the competition in order to defend a price position while closing more work.

  • Improving Mix and Accessory Inclusion. In order to command a higher gross profit for premium equipment and accessories, a contractor must learn to sell the Total Value of Ownership to homeowners. There is also an uptapped opportunity for premium accessory products. This section of the training will show attendees how to master premium equipment and accessory sales in order to increase top and bottom line performance.

Day Two Content
  • Marketing the Small Business. In today’s economy, a small business does not need unlimited resources in order to effectively generate leads. This segment of the class focuses on budgeting, allocation, scheduling, and new and legacy media strategies that any small business can effectively utilize.

  • Growing a Customer Network. The majority of small businesses grow through word-of-mouth referral opportunities. Yet many contractors don’t have enough time to foster and sustain these relationships. Given that referrals have a higher close ratio and ticket price that non-referral leads, growing a referral-driven network is a cornerstone of small business marketing. Attendees will learn how to develop referral-worthy content and communication strategies that will continually make the phone ring.

  • Service Strategies. Planned maintenance, replacement opportunities, accessory sales opportunities, neighborhood marketing. Successful service strategies are easy ways for a small business to generate additional revenue and referrals. This segment of the training will illustrate a proven method of appropriately converting service work for high profit projects.

  • Implementation. The conclusion of the program will help attendees prioritize their Top Five action items.

Earlier Event: September 12
Titeflex Training - Green Bay
Later Event: September 20
Advanced Armstrong Air Training - Brainerd