2018 ICP Programs from First Supply
ICP Dealer Program
The goal of the First Supply ICP Dealer Program is to provide a consistent platform for our dealers to use to be competitive in the marketplace while providing opportunities for business development and profitability sales growth for every dealer partner. First Supply uses this program to offer maximum financial value to our most loyal ICP dealers to help them grow and thrive with their chosen ICP brand. It also serves as a platform for focusing and maximizing programs and value provided by ICP. Lastly, and most importantly, the ICP Dealer Program serves as a way for First Supply to build and maintain long lasting relationships with our ICP Dealer partners.
Annual Equipment Rebate
Comfortmaker and Tempstar products
Preferred Accessory Vendor Rebate
Aprilaire, Conex Banninger, Diversitech, Fast Parts, Gastite, Hart & Cooley, Honeywell, Milwaukee Tool, Quietflex, RGF Environmental Group and Snappy products
Dealer Statement Mailing Schedule
Q1: Mid-May [Jan-Apr]
Q4: November, December and January
Claims for 2018 should be submitted within 120 days of the invoice date or by February 15, 2019, whichever is the first to occur.
Advertising / Requirements
Advertising Specialties – Magnets, pens, shirts, hats, etc. Attach invoice and picture if brand is not stated on invoice.
Billboard Advertising – Attach invoice and proof or picture.
Direct Mail – Post cards, flyers, etc. Attach invoice and copy of mail piece.
Identification – Outdoor branded signs, vehicle signs, yard signs, uniforms, banners, etc. Attach invoices and picture if brand is not stated on invoice.
Internet Advertising including Keywords – Attach invoice and ad proofs. If ad redirects to a webpage, the web address must be provided on invoice. The web page must abide by advertising guidelines.
Newspaper Advertising – Attach invoice and sample of each ad run during the invoice time period.
Other Advertising – Other publications not listed above. Attach invoice and proof or copy of ad.
Radio or TV Advertising – Attach invoice and notarized affidavit from the station showing the date and time of the broadcast and the script and/or storyboard. Refer to advertising guidelines for additional Brand requirements.
Comfortmaker: Audible mention of the Comfortmaker name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline “Comfort With Confidence” must occur at least one time.
Tempstar: Audible mention of the Tempstar name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline “Quality You Can Feel” must occur at least one time.
Yellow Pages – Attach invoices and proof or copy of ad. NYPM is the preferred vendor.
Sponsorships – Ball teams, sports events, racecars Attach invoice and photo of brand usage.
In-Store Displays – Invoice for equipment on display, must remain on display at least 12 months.
Personal Use Program